Fourteen selected Ghanaian-Dutch entrepreneurs who are keen to start a business in Ghana met up for the first business booster on Friday 23 February in Amsterdam.
How to impact the Ghanaian economy with a start-up? And how to build a solid business case and pitch it to a potential funder? That was the focus of the first meeting of this year’s selection of fourteen Ghanaian-Dutch entrepreneurs in the Truvalu-programme ‘Growing Businesses Together’.
The entrepreneurs share the dream of moving to Ghana one day to set up a viable business. All have a connection to Ghana and the Netherlands. Half of the entrepreneurs are born in the Netherlands, but have roots in Ghana. The others all live a minimum of 15 years in the Netherlands.
As Dennis Fofie, Ghanaian-Dutch, gym owner and agri-entrepreneur. His business idea aims at helping farmers to sell on an international level by growing fruit according to organic standards and helping them get buyers for their production. Key on this first day was to help the entrepreneurs build a solid business model by drawing up a ‘Business Model Canvas’ – a global standard to describe, design, and pivot your business model on one page.
Moving to Ghana
Last year’s winner of the GBT Business Booster, Nii-Nmai, shared his journey while setting up Ghanacompares.com in Ghana, an online insurance comparing site. “The moment I won the GBT pitch competition, I realized that my business idea can be bigger”, he said.
The GBT winner said he did not have to fulltime in Ghana to keep his business running. “Even though you have to do business where you sleep, I manage to run Ghanacompares.com from the Netherlands also”, he said. The entrepreneur said that though he is not based in Ghana at the moment, he travels there four to five times a year. He manages to run his business from the Netherlands by working with reliable people and maintaining his company progress online.
Nii-Nmai opened his office in Accra in 2017 and employed three people specialized in IT, marketing and sales. His platform signed on eight Ghana based insurance companies and insured ten homes in Ghana.
The final meeting for the fourteen GBT-selected entrepreneurs is Friday the 23rd of March. That day it is pitching time for the participants. All participating entrepreneurs will pitch their business case at the Netherlands Enterprise Agency in The Hague, the Netherlands. The five best ideas win a 10-day validation trip to Ghana. Do you want to attend the pitch event? Find out more on how to register on our event page.